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  • Sponsorship

2016 HASF Sponsorship Opportunities

39th Annual Haight-Ashbury Street Fair® Sunday - June 12, 2016

The Annual Haight-Ashbury Street Fair (HASF) will once again be taking place on Haight Street and celebrating its 39th year of providing a showcase for this world famous neighborhood on Sunday, June 12, 2016.

This year's street fair will be presenting a special tribute at The Stanyan Stage: The Paul Kantner Celebration of Life featuring The Jefferson Starship with Family & Friends, David Freiber's Quicksilver Messenger Service & The David Nelson Band.

This year's event  offers your business an opportunity to be a part of one of the most highly anticipated events of the San Francisco Summer Event Season. Our event draws over 75,000 people for this one-day festival.    

We are seeking individuals, companies and foundations with an interest reaching out to a cross section of people who celebrate innovation, creativity and optimism. This is an opportunity to connect with the energetic and positive vibes of a generation that never grows old and manages to continually expand its horizons.

HASF is offering a variety of Sponsorship Levels designed to accommodate your marketing and outreach goals while simultaneously securing your imprint within the Haight-Ashbury Street Fair. Each level enables a Sponsor to focus on the various components that make-up the street fair. The outreach and marketing opportunities this event presents to participating Sponsors throughout the day are prodigious and plentiful.

The following pages contain brief descriptions of each Sponsorship level and the related Sponsorship Fee for the 36th Annual Haight-Ashbury Street Fair.


As with all successful events and organizations, the Haight-Ashbury Street Fair is composed of numerous parts that are inter-connected yet are vital for their individual importance. These segments encompass planning, publicity, outreach and operations that require the support of a Sponsor to provide the means for its success. HASF is offering a variety of categories created to encourage support and participation from an Event Sponsor. Each category has a set of benefits that promotes and illustrates the Sponsor's generosity.

The simplest way to participate in the street fair is by becoming a Booth Vendor. Booth Vendors are our Mini-Sponsors. Booth spaces (10' x 10') are located in The Vending Area that extends down seven blocks of Haight Street (from Masonic Avenue to Stanyan Street) and are available for commercial, exhibition or informational purposes. Corporate Marketing Campaigns will have access to a dynamic and vivacious outreach resource at the 36th Annual Haight-Ashbury Street Fair. The demographics for this event are quite diverse. This festival will enable Marketing Agencies to reach new audiences; provide promotional exposure for new or established products; and affirm a corporate interest in supporting free civic events in San Francisco.

Corporate/Marketing Booth Vendors are defined as:

  • Utilization of Marketing Agencies as representatives for company services or product promotions.
  • Promotes a company's services or products that enable established businesses to prosper by incorporating these services or products as a mainstay for operations.
  • Operates as licensed or authorized representative of a sponsoring business or operation.

Corporate/Marketing Vendors must comply with the following guidelines:

  • Adhere to HASF and City of San Francisco regulations and guidelines in regards to signage, publicity and marketing campaign conduct.
  • Comply with San Francisco regulations concerning food and beverage distribution; parking or storage accommodations; and securing appropriate permits when applicable.

The Corporate/Marketing Booth Rate is $900 per 10' x 10' booth space. HASF also offers Multiple Booth Space Packages designed to maximize publicity and outreach. Multiple booth spaces will be based on space availability and terms of usage. CORPORATE/MARKETING BOOTH RATE: $900/Booth Space

The heart and soul of Haight-Ashbury Street Fair is the free musical entertainment. Since 1978 when the first street fair on Haight Street was held, HASF has hosted established musical acts like Jefferson Starship, The Commander Cody Band, The Merle Saunders Band, The Tubes as well as Flipper, The Mother Hips and 4 Non Blonds. Performing at the Haight-Ashbury Street Fair has become a much sought after gig for many performing artists both in the Bay Area and nationally.

The two primary stages are The Masonic Stage (Masonic Avenue & Haight Street) and The Stanyan Stage (Stanyan Street & Haight Street). These two stages display a cross section of musical styles and genres. The line-ups vary from year to year but the bands and performers are well known to Bay Area music fans.

Stage Sponsors help fund Stage and Sound Production expenses for each respective stage. Stage Banners will display the Sponsor's names and business logo (See Box 1) as well as public acknowledgments throughout the day. The Sponsor's logo will appear on our website under Stage Sponsor.

Stage Sponsor Rate:

  • Sole Stage Sponsor - $ 6,000
  • Stage C0-Sponsor - $3,000 per Stage

2011 HASF Stanyan Stage Banner (Box 1) PREMIER SPONSORSHIPS
In the categories of Premier Sponsorships, participating Sponsors will have significant opportunities to work directly with HASF in the overall design and proceedings of the 36th annual event. Funding in this category will provide the essential elements necessary to mount a professional production.

The role of a Supporting Sponsor is important in the development and implementation of our plans for the 2013 HASF. Funds raised in this category will go towards securing the primary necessities such as permits; radio equipment for Security; arrangements for the on-call medical services; and any other pre-production requirements. It will also enable us to organize an Administrative Crew that will oversee the entire production.

The Supporting Sponsor Benefits include:

  • Company Logo on our website under Supporting Sponsor (complete with a link to the company website), posters and promotional materials.
  • One 10' x 20' booth space.
  • Six VIP Backstage Passes to the Stanyan Stage and Masonic Stage.
  • Public acknowledgment throughout the day from the Masonic and Stanyan stages.
  • Inclusion of the company name and logo on the stage backdrops as Supporting Sponsors.
  • A one year licensing agreement to use HASF's trademarked name and logo on company advertising and promotions.

Supporting Sponsor Rate: $8,000

Producing the annual Haight-Ashbury Street Fair requires the leadership and guidance of a Major Sponsor. The aim of this category is to develop a program that will maximize HASF's potential in outreach and marketing campaigns. Utilizing these outreach and promotional strategies will enhance our overall production values and guarantee a successful and professional event.

The Major Sponsor benefits include:

  • Company Logo on our website under Main Sponsor (complete with a link to the company website), posters and promotional materials.
  • Two 10' x 20' booth spaces (location TBD).
  • Ten All Access Backstage Passes.
  • Public acknowledgment throughout the day from the Masonic and Stanyan stages.
  • Inclusion of the company name and logo on the stage backdrops as Major Sponsor.
  • Company Logo on the back of the official HASF Staff T-shirts (See Box 2).
  • Twenty-four (24) T-shirts for the sponsoring company.
  • A one year licensing agreement to use HASF's trademarked name and logo on company advertising and promotions.

Major Sponsor Rate: $15,000

HASF is a 501(c)(3) non-profit organization and the producer of this annual community celebration. For the past 35 years, HASF has been showcasing the cultural and historical contributions of the Haight-Ashbury District. All proposals are subject to the review and approval by the HASF Board.

HASF has been awarded a special recognition from the California State Senate (2012); presented with three “Certificate of Honor” from the San Francisco Board of Supervisors (2007, 2010 & 2011); and was named by The San Francisco Bay Guardian to its “Best of the Bay” list in 2007.

More importantly, this annual event brings people from all over the world into the Haight-Ashbury Community. It provides many local merchants with promotional and commercial opportunities; promotes tourism; reinforces the spirit of “Peace, Love & Happiness”; reunites old friends; and gives everyone, for at least one day, a chance to dance and frolic on Haight Street on a sunny afternoon.

Please contact HASF Executive Director Robert M. Leon (see below) to discuss your interest and proposal in becoming a HASF Sponsor for 2013.

Robert M. Leon
HASF Executive Director
Mobile: (415) 933 - 5116